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山西开放大学_商务英语3作业答案
商务英语
3
学校: 山西开放大学
问题 1: 1. The newly-designed ad ______ brought about a higher click through rate by the end of next month.
选项:
•
A. will
•
B. have
•
C. will have
答案: will have
问题 2: 2. She is the CEO of Roston Sport Accessories________ I told you.
选项:
•
A. who
•
B. whom
•
C. about whom
答案: about whom
问题 3: 3. Businesses can use free samples to build rapport and ______ customers ______ products or services.
选项:
•
A. engage…to…
•
B. engage…in…
•
C. engage…for…
答案: engage…in…
问题 4: 4. Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required.
选项:
•
A. in advance
•
B. in addition
•
C. in agreement
答案: in advance
问题 5: 5. ______ your price be competitive and date of shipment acceptable, we intend to place a large order with you.
选项:
•
A. If
•
B. Should
•
C. If should
答案: Should
问题 6: 6. 阅读下面的文章，根据文章内容给题目选择正确的答案。
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.
A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don't really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.
Humor in advertising is also used to attract the consumer's attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.
What's the topic and main idea of the passage?
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.
A. resist
B. oppose
C. object
3. Examples of soft sell mentioned in the passage include __________.
A. telling customers how good a product is
B. recommending products among friends
C. putting pressure on customers to buy products
4. Making humorous advertisements is one of the approaches companies use to __________.
A. reduce selling costs
B. arouse people's interests
C. avoid the shortage of sales staff
5. According to the passage, __________.
A. soft sell is expensive
B. hard sell is rarely resisted by customers
C. soft sell is preferred by business companies
选项:
答案: C
问题 7: 1. — What kind of music are you going to have in the background?
— Light ones. .
选项:
•
A. I have a totally different idea.
•
B. It makes the audienc
e feel comfortable.
•
C. I think we can run billboard advertising.
答案
:
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问题 8: 2. — May I suggest the sales start on or about October 1?
— .
选项:
•
A. What do you mean?
•
B. Isn't it a very new idea here in this city?
•
C. Great. We can start to
prepare for the big event.
答案
:
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问题 9: 3. Too many debts in a company easily _______ bankruptcy.
选项:
•
A. result from
•
B. result on
•
C. result in
答案
:
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问题 10: 4. We usually keep a large supply _______ stock.
选项:
•
A. at
•
B. on
•
C.
in
答案
:
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问题 11: 5. They are talking about how to make use of advertising to________ the products.
选项:
•
A. produce
•
B. promote
•
C. process
答案
:
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问题 12: 6. 二、阅读理解（每题10分）
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
There are eight traditional functions of marketing:
Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.
Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.
Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.
Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
It is very important to understand buyers'behavior.
2. Marketers usually use different selling methods.
3. Marketers ignore transporting costs and services.
4. Both transporting and storing are the aspects of the physical distribution of products.
5. Marketers provide credit that makes the purchasing of automobiles, fridges and new homes possible.
选项:
答案
:
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问题 13: 7. — What is your opinion for promotion of our products?
— .
选项:
•
A. Why don’t we
try the online ads for our products?
•
B. Our main goal is to establish our brand name.
•
C. These buzz words will pop up when people search about beer.
答案
:
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问题 14: 8. We will _____ an order with your company for digital cameras.
选项:
•
A. reserve
•
B. book
•
C. place
答案
:
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问题 15: 1. —Good morning. Far East Logistics Company. .
—Good morning. This is Maggie Bonner. I would like to know more about your products.
选项:
•
A. Who is that calling?
•
B. What do you want?
•
C. May I help you?
答案
:
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问题 16: 2. — Don't hesitate to click on our website when you need us.
— . Thank you.
选项:
•
A. Yeah, I can
•
B. Sure, I will
•
C. Of course, I know
答案
:
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问题 17: 3. The manager asked me I could finish my work before the weekend.
选项:
•
A. what
•
B. whether
•
C. which
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问题 18: 4. You can get the goods to your door so quickly nowadays.
选项:
•
A. deliver
•
B. delivering
•
C. delivered
答案
:
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问题 19: 5. The total cost in logistics in China is still higher than in many other industrialized countries.
选项:
•
A. it
•
B. that
•
C. those
答案
:
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问题 20: 6. 二、翻译（每题10分）
After a commercial transaction is done, logistics will carry out the transfer of goods from the seller to the buyer for the lowest cost and in the most effective manner.
A. 在完成商业交易后，物流将执行商品从卖方到买方的转移，为了最低成本和最高效率。
B. 在完成商业交易后，物流将以最低成本和最有效的方式将商品从卖方运输到买方。
C. 在完成商品交易后，物流将以最低费用和最有效的礼仪将商品从卖方转移到买方。
2. Goods are often in stagnation during the transfer process, which is called the storage of logistics.
A. 商品在流转过程中往往有处于停滞状态的时候，这被称为物流存储。
B. 转移过程中的商品往往静止不动，这被叫做物流储存。
C. 变化过程中的商品往往停滞不前，这被定义为物流储存。
3. Sometimes the distribution processing changes the packages of the goods.
A. 有时，分配过程会改变商品的包装形式。
B. 有时，分销流程会改变产品的包裹样式。
C. 有时，配送加工会改变商品的包装形态。
4. Information is important because it provides the facts that supply chain managers use to make decisions.
A. 信息很重要，因为它提供了事实，以便供应链管理者决策。
B. 信息很重要，因为它提供了供应链管理者用以决策的事实。
C. 信息很重要，因为供应链管理者可以利用它提供信息进行决策。
5. With the rapid economic growth in China, the logistics industry is expanding greatly.
A. 随着中国经济的快速发展，物流行业也极大发展。
B. 凭借迅速发展的中国经济，物流行业迅速扩大。
C. 在中国，随着快速发展的经济，物流行业飞速延伸。
选项:
答案
:
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问题 21: 1. — __________________
— Alright, I will try my best.
选项:
•
A. Do you know about business tax?
•
B. What do you think about
business tax?
•
C. Can you give me a brief introduction about business tax?
答案
:
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问题 22: 2. — What is the criminal limit?
—
选项:
•
A. The amount exceeds 10% of the amount that he should declare.
•
B. My company has been fined.
•
C. It depends on diff
erent taxes.
答案
:
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问题 23: 3. According to law, taxable services refer to transportation, ________, finance, insurance and the like.
选项:
•
A. instruction
•
B. construction
•
C. introduction
答案
:
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问题 24: 4. It means you can ________ online with us.
选项:
•
A. transact
•
B. transport
•
C. translate
答案
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问题 25: 5. ________ you have said is very important to us.
选项:
•
A. What
•
B. That
•
C. Whose
答案
:
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问题 26: 6. 阅读下面的文章，根据文章内容给题目选择正确的答案。
No matter how small your business is and what industry you are in, your company has assets. From a computer to a processing plant, every single thing your company owns is an asset.
Assets can be in different forms. Some assets are physical, such as computers, filing cabinets, and delivery vans. Others are legally binding promises, such as accounts receivable, the money owed to your company. Still others seem to exist more on paper, for example, a year’s worth of insurance paid in advance. No matter what form it takes, anything with monetary value that your company owns counts as an asset.
Assets appear on your balance sheet, reporting the key financial statements at the end of each accounting period. Your assets will be split into different types to make analysis easier. The order in which you list them on the balance sheet typically matches the way they appear in your chart of accounts.
Assets do more than just show up on reports, though. They are the resources your company uses to produce revenue. Your business cannot bring in sales without assets. For product-based businesses, you can’t produce anything without proper assets. It’s true for service companies as well. At least, you have to have cash to pay your expenses and to help get the word out that your company exists. Service companies also need basic tools to provide service to customers: a hair stylist needs a chair, scissors, and styling tools; an accountant needs a computer and a lot of file cabinets. Assets are key factors for any business.
Which of the following is NOT physical asset?
A. Filing cabinets.
B. Accounts receivable.
C. Delivery vans.
2. According to the passage, where do the assets appear?
A. The balance sheet
B. The income statement
C. The cash flow
3. What do you think an accountant is responsible for?
A. An accountant is responsible for hair design.
B. An accountant is responsible for computer repair.
C. An accountant is responsible for bookkeeping.
4. According to the passage, which of the following is INCORRECT?
A. Every business has assets
B. Assets can be in different forms.
C. Every businesscan bring in sales without assets.
5. What is the passage discussing about?
A. Every business has assets.
B. Assets can be in different forms.
C. Assets appear on the balance sheet.
选项:
答案
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问题 27: 7. —
— They refer to the royalties, including patent right, copy right, trademark right, and so on.
选项:
•
A. What are intangible assets?
•
B. What about the tax base?
•
C. How about the tax rate?
答案
:
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问题 28: 8. It does in the ________ of transfer of intangible assets or immovable property.
选项:
•
A. circumstances
•
B. operation
•
C. case
答案
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问题 29: 9. We are engaged in the development of real ________.
选项:
•
A. establishment
•
B.
state
•
C. estate
答案
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问题 30: 10. 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
Accounting errors will happen from time to time, but many common accounting mistakes can be avoided with proper planning and preparation. Here are the top seven accounting mistakes that should be paid more attention to.
1. Not knowing your true cash balance: Due to things like automatic payments and bank charges, money that appears in your cash drawer and your checking account may already be spent.
2. Mistaking profits for cash: When you have a lot of credit sales, your company can post big profits without seeing any cash.
3. Paying bills too soon: If your vendors give you thirty days to pay them, take it. Unless you get a discount for paying early, paying your bills only when they're due improves your company's cash flow.
4. Avoiding bookkeeping tasks: Not recording and posting transactions regularly leaves you with a mountain of bookkeeping to deal with in the end.
5. Paying accidental dividends: Every time a corporation owner takes money out of his business, it counts as a dividend. That can lead to a bigger personal income-tax bill.
6. Not keeping personal finances separate from business: Mixing up business and personal money can cause bookkeeping and legal problems.
7. Setting prices too low: Know your costs before you set product or service prices, or you run the risk of losing money on every sale. A simple break-even analysis can help you set prices at a profitable level.
Accounting mistakes cannot be avoided.
2. With a lot of credit sales, your company may have no cash at hand.
3. It is recommended not to pay bills too soon.
4. Business money and personal money can be mixed up.
5. Try your best to know your costs before you set product or service prices.
选项:
答案
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问题 31: 11. —
— For individual income tax, it is within the first 7 days.
选项:
•
A. What do you mean by taxable services?
•
B. What is the deadline for tax declaration?
•
C. What do you think of the deadline for tax declaration?
答案
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问题 32: 12. Assets appear on your balance ________.
选项:
•
A. sheet
•
B. flow
•
C. statement
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问题 33: 13. That can lead _______ a bigger personal income-tax bill.
选项:
•
A. to
•
B. on
•
C. in
答案
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问题 34: 14. Generally _________, business tax is based on taxable services, the transfer of intangible assets and sale of immovable property within China.
选项:
•
A. speak
•
B. to speak
•
C. speaking
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问题 35: 1. — We would like to place an order for some of your C&Z desk units.
— __________________
选项:
•
A. Thank you very much. We keep a large supply in stock.
•
B. Certainly, delivery dates depend on your location.
•
C. We recommend payment by letter of credit.
答案
:
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问题 36: 2. —
— It includes merchandise, packaging and shipping, duty if required, any taxes and insurance.
选项:
•
A. Could I get an estimate before placing an order?
•
B. What does the estimate include?
•
C. How many would you like to order
？
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问题 37: 3. After having seen the _________ and samples, Jenny makes the specific inquiry.
选项:
•
A. category
•
B. catalog
•
C. calculation
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问题 38: 4. Importing and exporting is transferring goods from one country to another while _______ attention to the laws and requirements of bringing goods out or into that country.
选项:
•
A. to pay
•
B. paying
•
C. being paid
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问题 39: 5. Our terms of payment are normally 30-day bill of exchange, documents_______ payment.
选项:
•
A. against
•
B. for
•
C. in
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问题 40: 6. The Basics of Import and Export
Importing and exporting is transferring goods from one country to another while paying attention to the laws and requirements of bringing goods out or into that country. If you want to import in large quantities for commercial purposes, you’ll need to have the consent of the local customs department and the right paperwork. Import and export are the basics of international trade. If you are looking forward to starting your own business in the field of importing and exporting business then here are some tips for starters.
Foreign embassies provide nice programs and a great deal of information about their goods to promote exporting. You can find out exactly what it is you are looking to buy. If you are exporting, you can approach your local department of trade and see what plans they have on offer to promote exports. Besides, you should consult the tax department to find out if there is a particular process to setting up an importing and exporting company and what documentation you will require. It is also necessary that you find out about any licensing requirements for importing and exporting of goods. Some countries do not allow their goods to go to a certain country and vice versa, this is known as an embargo. In this way, you can make sure that there are no embargoes with the country you are looking to trade with.
1. International trade refers to both import and export.
2. Only after the local customs department agrees, could you start your own business in the field of import and export.
3. Foreign embassies do nothing to help promote exporting.
4. If you are exporting, you can turn to no one for help.
5. Some countries do not allow their goods to go to a certain country.
选项:
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问题 41: 1. The new product is planned to release next year.
选项:
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问题 42: 2. Quality is considered as the focus of the advertising campaign for the new type of treadmill.
选项:
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问题 43: 3. They don't have any promotional plans yet.
选项:
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问题 44: 4. There is only one promotional activity in the advertising campaign.
选项:
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问题 45: 5. The idea of gift-giving should be considered in their plans.
选项:
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问题 46: 1. Information is so important that_________.
选项:
•
A. it provides the facts that supply chain managers use to make decisions
•
B. managers can only make decisions blindly without it
•
C. managers will know nothing without it
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问题 47: 2. Information can_______.
选项:
•
A.
help customers to know many things but not product availability
•
B. not be used to reduce human resource requirements
•
C. help to refine channel relationships
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问题 48: 1. What is the marketing mix?
The marketing mix consists of “the four Ps”: providing the customer with the right at the right , presented in the most attractive and available in the easiest .
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问题 49: 2. What is a product?
The product is not just an assemble set of component : it is something customers buy to a need they feel they have. The and the of the product are as important as its specification ..
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问题 50: 3. What is price?
The product must be priced so that it effectively with products in the same market.
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问题 51: 4. What is promotion?
The product is presented to customers through advertising (e.g. TV , radio spots, newspaper advertisements, , packing (e.g. design, , ), publicity , public relations (P. R. ) and personal selling.
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问题 52: 5. What is a place?
The product must be available to customers through the most cost effective channels of . A consumer product must be offered to in suitable retailer , or available on hire purchase or by mail order.
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问题 53: 6. What is meant by SWOT?
A firm must be aware of its , , the opportunities and it faces in the market place.
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问题 54: 1. It is very important to understand buyers' behavior.
选项:
答案
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问题 55: 2. Marketers usually use different selling methods.
选项:
答案
:
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问题 56: 3. Marketers ignore transporting costs and services.
选项:
答案
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问题 57: 4. Both transporting and storing are the aspects of the physical distribution of products.
选项:
答案
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问题 58: 5. Marketers provide credit that makes the purchasing of automobiles, fridges, and new homes possible.
选项:
答案
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问题 59: 1. Bob plans to use the media mix for beer advertising.
选项:
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问题 60: 2. Mike prefers light music in the background.
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问题 61: 3. A bus stop advertisement is a very good choice for beer promotion.
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问题 62: 4. They expect to put more buzz words into the page text.
选项:
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问题 63: 5. In general, Bob does not agree with Mike's idea.
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问题 64: 1. 再读一遍回函，给下面的问题选择正确的答案。
题目：
1．The recipient of the letter:
2．The writing purpose of the letter:
3．The valid period of the quotation:
4．The promotion plans mentioned:
5．The storage terms mentioned:
6．The contact information presented:
7．The information in the post script:
选项：
A. Only 2 months.
B. 25% off the first 2 months' storage; a further 5% or 8% off if advance payment is done for 12 or 16 weeks.
C. If room size is guaranteed, reservations should be made by credit card 4 weeks in advance; besides, a security deposit and minimum of 4 weeks' rent is also required.
D. A reply letter to answer Mr. Shepherd's inquiries.
E. Free call at 0800-123-7265; website www.superspace.com.
F. Offering a $15-off voucher for all packing materials.
G. Mr. Shepherd
选项:
答案
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问题 65: 1. 根据物流行业的职责，将单词与相应词义进行匹配。
单词选项：
A.inventory management
B.purchasing
C.transportation
D.warehousing
E.consultation
1． the process of shipping or moving an item from point A to point B.
2． seeking and giving of advice, information, and / or opinion.
3． activities in maintaining the right number or amount of each inventory item.
4． administrative performance in storage of goods and materials.
5． the activity of acquiring goods or services for the goals of an organization.
选项:
答案
:
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问题 66: 1. Logistics is the physical flow process of goods from the seller to the buyer.
选项:
答案
:
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问题 67: 2. Administration of information and standardization are needed during the transfer process.
选项:
答案
:
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问题 68: 3. Storage creates the location value for goods.
选项:
答案
:
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问题 69: 4. The same goods can be valued differently at different times and locations.
选项:
答案
:
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问题 70: 5. Large packages of goods should always be cut into smaller parts to create added value.
选项:
答案
:
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问题 71: 1. 选词填空，了解物流师的职责。
1．I would like to know about the of your freight forwarding business.
2．We have subsidiaries in most major cities in China and agencies in more than 300 international and cities.
3．Our worldwide network enables us to offer global multi-model services and ensures our clients quality solutions.
4．We work closely with every large like Air China, Air France and American Airlines.
5．We offer special services such as personal belongings, express, holiday pick-up and services, storage, customs clearance, ocean shipping insurance and so on.
6．You can visit our website and your B/L No.
选项:
答案
:
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问题 72: 1. 1——I'm going to give a talk on the Dragon Boa Festival to the exchange students.
——Great! But don't forget to tell them______.
选项:
•
A. what should they eat at the festival
•
B. why peop
le enjoy the full moon
•
C. what kind of race is often held
•
D. How do people celebrate it
答案
:
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问题 73: 2. 1—Do you know ________?
1—Yes, of course. It will be hosted （举办） by Beijing and Zhangjiakou.
选项:
•
A. how will be the 2022 Winter Olympic
•
B
. where will be the next Winter Olympic
•
C. when will be the next Winter Olympic
•
D. which city will host the 2022 Winter Olympic
答案
:
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问题 74: 3. Instead of making many excuses________you can’t reach your goal, just hold to your dream and never give up.
选项:
•
A. that
•
B. which
•
C. where
•
D. why
答案
:
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问题 75: 4. You have to explain_____you were absent from school yesterday.
选项:
•
A. what
•
B. which
•
C. where
•
D. why
答案
:
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问题 76: 1. 一、交际用语阅读下面的小对话，选择恰当的答语（共计10分，每小题2分）
- Excuse me. I don’t want to interrupt you but...
- _____________________
选项:
•
A. Can I help you?
•
B. Certainly, how dare you.
•
C. It’s quite all right.
答案
:
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问题 77: 2. 交际用语阅读下面的小对话，选择恰当的答语（共计10分，每小题2分）
– Good morning. ______________________________, Madam?
– Good morning! I need a check to send to my publisher in New York.
选项:
•
A. What can I do for you
•
B. What do you want to buy
•
C. Why do you come here
答案
:
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问题 78: 3. – ____________________
– According to law, they refer to transportation, construction, finance, insurance, and the like.
选项:
•
A. Do you know taxable services?
•
B. How do you like taxable services?
•
C. What do you mean by taxable services?
答案
:
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问题 79: 4. 一、交际用语阅读下面的小对话，选择恰当的答语（共计10分，每小题2分）
– By the way, what do you want me to do there?
– ___________________________________
选项:
•
A. Take it easy. I’ll be there on time.
•
B. Thank you for doing me such a favor.
•
C. You have to give a presentation on what
our products are.
答案
:
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问题 80: 5. – We would like to place an order for some of your C&Z desk units.
– __________________________________
选项:
•
A. Certainly, we keep a large supply in stock.
•
B. Delivery dates depend on your location.
•
C. We
recommend payment by letter of credit.
答案
:
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问题 81: 6. Without information, a manager will not know what consumers want, how much inventory is __________and when more products should be produced and shipped.
选项:
•
A. in stock
•
B. at stock
•
C. on
stock
答案
:
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问题 82: 7. The following hints may help you stay energized, or at least ___________ until you can make the time for rest.
选项:
•
A. get you go
•
B. get you going
•
C. going to get
答案
:
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问题 83: 8. She says she pays the full cost of ________ coverage for 10 of her 11 full-time employees.
选项:
•
A. instance
•
B. assurance
•
C. insurance
答案
:
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问题 84: 9. The manager told the reporter that discussions will be held with all the parties ________ .
选项:
•
A. involved
•
B. revolv
ed
•
C. devolved
答案
:
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问题 85: 10. Too many debts in a company easily _______ bankruptcy.
选项:
•
A. result from
•
B. lead from
•
C. result in
答案
:
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问题 86: 11. You can’t imagine how _____ when they knew they failed in the bid.
选项:
•
A.
frustrated they were
•
B. they were frustrated
•
C. were they frustrated
答案
:
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问题 87: 12. Because of the unexpected accident, the deal did not _______ through.
选项:
•
A. see
•
B. fall
•
C. go
答案
:
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问题 88: 13. More young people ___________ the organization once it began to teach business skills as part of the school day.
选项:
•
A. took part
•
B. joined
•
C. participated
答案
:
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问题 89: 14. The two leaders were not good at planning and managing, otherwise the team ____________ the competition.
选项:
•
A. would have won
•
B. would win
•
C. had won
答案
:
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问题 90: 15. Sometimes a situation will ___________ a direct style of management.
选项:
•
A. call out
•
B. call on
•
C. call for
答案
:
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问题 91: 16. If something is being manufactured overseas, the International Trade Commission can enforce _______ rights according to the law.
选项:
•
A. pattern
•
B. patent
•
C. paternal
答案
:
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问题 92: 17. Nobody ever offered to ________ her travel expenses, and some employers even expected her to pay for her uniform.
选项:
•
A. reimburse
•
B. reinforce
•
C. resistance
答案
:
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问题 93: 18. A marketer ___________buyers’ needs and desires in order to decide what products to make available.
选项:
•
A. focuses on
•
B. carries out
•
C. pays
back
答案
:
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问题 94: 19. ___________ this coat is expensive, it will never go out of style.
选项:
•
A. But
•
B. Although
•
C. Unless
答案
:
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问题 95: 20. The balance sheet of a company has two columns; it has ________ and it has liabilities.
选项:
•
A. assets
•
B. belongings
•
C. currency
答案
:
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问题 96: 21. There are eight traditional functions of marketing:
A. Buying: A marketer focuses on buyers' needs and desires to decide what products to make available. Understanding buyers' behavior is of great importance.
B. Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.
C. Transporting: It is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
D. Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes to create time utility.
E. Grading: It involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.
F. Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides a credit that makes the purchase of the product possible.
G. Marketing: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.
H. Risk-taking：It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure which is associated with risk.
1.e passage summarizes eight functions of marketing.
A. T
B. F
2.ying is probably the function of marketing that we most often see in our daily life.
A. T
B. F
3.ting products according to size and quality makes buying and selling easier.
A. T
B. F
4.rketers capture the need for new products and services based on the assumption.
A. T
B. F
5.certainties are part of the marketing process.
A. T
B. F
选项:
答案
:
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问题 97: 22. Being an effective manager means knowing when to use the right management style. Some styles, for instance, are more people-oriented, while others tend to focus on a project or product. The management style you select will depend on your people skills and knowledge, available resources (like time and money), desired results, and, of course, the task before you. The common management styles can be summarized into three categories.
The participatory style is the first of its kind. Here, it is critical to give each employee an entire task to complete. If that’s not possible, make sure the individual knows and understands his or her part as it relates to the project or task. When people in your team know where they fit in the big picture, they’re more likely to be motivated to complete the task.
Following that, we have the directing style. Sometimes a situation will call for a direct style of management. Perhaps a tight deadline looms, or the project involves numerous employees and requires a top-down management approach. Here, a manager answers five questions for the employees: What? Where? How? Why? and, When? Let employees know what they need to do, how they’re going to do it, and when the questions must be finished.
The last one is the teamwork style. If you want to speed up a project and choose the best process for completing that project, managing by teamwork is the way to go. When you motivate people to pool their knowledge, the results may exceed your expectations. Often, teams can tackle problems more quickly than what you can accomplish on your own. The give-and-take can create a process that you can repeat in other projects.
1.Being an effective manager lies in knowing the right.
A. knowledge
B. skills
C. management style
2.Which of the following is NOT mentioned as a focus of different management styles?
A. People.
B. Customers.
C. Project.
3.Which of the following can’t be inferred from the passage?
A. The management style is likely to change because the manager has been replaced.
B. The management style is likely to change because the desired results have changed.
C. The management style is likely to change because the available resources have changed.
4.When people in your team know where they fit in the big picture, they are more likely to beto complete the task.
A. frustrated
B. reluctant
C. inspired
5.If you want to speed up a project and choose the best process for completing that project, you can resort to.
A. teamwork
B. top-down management
C. tight deadline
选项:
答案
:
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问题 98: 23. 三、阅读理解阅读下面的短文，根据文章内容进行选择（共计60分，每小题4分）
Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products.
A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off.
A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions.
An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don’t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful.
Humor in advertising is also used to attract the consumer’s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success.
1.What’s the topic and main idea of the passage?
A. Selling Strategy – Sales Staff
B. Sales Staff – What Sales Staff Should Know
C. Selling Strategy – Hard Sell and Soft Sell Strategies
2.Customers often hard sales tactics, thus making soft-selling more effective for success.
A. resist
B. oppose
C. object
3.Examples of soft sell mentioned in the passage include.
A. distributing free samples to customers
B. recommending products among friends
C. all the above
4.Making humorous advertisements is one of the approaches companies use to .
A. reduce selling costs
B. attract people’s interests
C. avoid shortage of sales staff
5.According to the passage the author indicates that.
A. soft sell is preferred by business companies
B. hard sell is rarely resisted by customers
C. soft sell is expensive
选项:
答案
:
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问题 99: 1. the market is changing rapidly and it is necessary___ pay close attention to some signals of fluctuations and maintain acute response to market performance.
选项:
•
A. that
•
B. to
•
C. of
答案
:
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问题 100: 2. Recent signals indicate that Chinese policymakers are looking____ prioritize growth stabilization over risk prevention, although they are always trying to balance the two sides, analysts said.
选项:
•
A. to
•
B. of
•
C. at
答案
:
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问题 101: 3. And China and the US should work___ maritime rules of conduct.
选项:
•
A. out
•
B. on
•
C. at
答案
:
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