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湖南开放大学_管理英语3作业答案
管理英语
3
学校: 湖南开放大学
问题 1: 1. —Hurry up! If the fire spreads to the stairs, it could block our way out!
—_____________This is no time for talking.
选项:
•
A. Let's run.
•
B. We'd better call 911.
•
C. You're right!
答案: You're right!
问题 2: 2. —__________________
— With pleasure. Emergency planning covers several different aspects.
选项:
•
A. Could you explain when your work on emergency planning began?
•
B. Could you explain why your work on emergency planning is still on?
•
C. Could you explain how yo
ur work on emergency planning is going on?
答案: Could you explain how your work on emergency planning is going on?
问题 3: 3. Government agencies are responsible for declaring the evacuation of a given area and will, in many instances, already have evacuation plans ______.
选项:
•
A. out of place
•
B. in place of
•
C. in place
答案: in place
问题 4: 4. A campus emergency ______ occur at any time of the day or night, weekend, or holiday, with little or no warning.
选项:
•
A. have to
•
B. dared
•
C. may
答案: may
问题 5: 5. Some of the risks may be relevant to your community. Find out which ones by ______ www.GetPrepared.uk.
选项:
•
A. visiting
•
B. visit
•
C. visited
答案: visiting
问题 6: 6. 二、完型填空（每空10分）。
操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。
Over the decade 2001–2010, an average of more than 700 natural and technological emergencies occurred globally every year, approximately 270 million people and causing over 130 000 deaths annually. Twenty-five per cent of these emergencies, and 44 per cent of these deaths, occurred in less developed countries with limited capacities to prepare for and respond effectively emergencies. These statistics do not include the high levels of mortality and morbidity associated with conflict-related emergencies. the World Bank, over 1.5 billion people live in countries affected by violent conflict. These populations suffer from the consequences of societal disruption and increases in mortality and morbidity due to infectious diseases, acute malnutrition, trauma and complications from chronic diseases.
Over the same time period, risks to public health due to globalization, and international travel and trade. Such risks might be transmitted by people (e.g. SARS, influenza, polio, Ebola), goods, food, animals (e.g. zoonotic disease), vectors (e.g. dengue, plague, yellow fever), or the environment (e.g. radio-nuclear releases, chemical spills or other contamination).
In all types of emergencies, the poorest and most vulnerable people suffer disproportionately. These impacts are complicated by the enormity of the resulting economic costs, averaging over US$100 billion per year. The appropriate and timely management of these risks requires effective national and international capacities, intersectoral collaboration, the promotion of equity, the protection of human rights, and the advancement of gender equality.
选项:
答案: affecting
问题 7: 1. — I wish you success in your career.
—_________________
选项:
•
A. Go ahead.
•
B. It doesn't matter.
•
C. The same to you.
答案
:
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问题 8: 2. — ______________________________
— No, sorry, I didn't know the rule about punching in.
选项:
•
A. Are you late this morning, Wendy?
•
B. Didn't you punch out this morning, Wendy?
•
C. Didn't you punch in this morning, Wendy?
答案
:
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问题 9: 3. This is the man ___ last night.
选项:
•
A. whom I saw him
•
B. whom I saw
•
C. who I saw him
答案
:
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问题 10: 4. I am ________________your early coming.
选项:
•
A. looking forward to
•
B. looking forward
•
C. look forward to
答案
:
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问题 11: 5. He will write to me as soon as he ________ home.
选项:
•
A. will have returned
•
B. returns
•
C. will return
答案
:
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问题 12: 6. 二、阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）
Organization Structure in Hoogle Engineering
I'm Michael Bush, Managing Director of Hoogle Engineering. I am pleased to welcome you here to our website and I'd like to tell you a little about the company and its organization. Hoogle Engineering was set up in 1960. It was divided into several departments at that time, such as the sales department, marketing department, and production department. Lots of managers were employed to manage it all.
Fortunately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business. The market is global so we need to make contact with customers worldwide, not just locally.
But in the old days we were all in different departments and never spoke to each other. We had a tall structure. Traditionally we had people at the first level on the shop floor, manufacturing products according to the instructions which they were given. Then you had a supervisory level of people who supervised them every day. Then you moved up to the middle management, who were doing the tasks of getting new business, and then you had the senior management team, and then you had the board, who decided the business strategy. So there were a lot of levels in the company in the old days actually.
The structure today is that we form teams within teams to place people who can manufacture a product. Each team has members that can manufacture different products. The actual teams now are self-managing, so we don't even have team leaders. You've got the teams, and then you've got two people, only two people, who are what you think of as management. This is generally called flat structure.
操作提示：通过题干后的下拉框选择题目的正确答案。
Hoogle Engineering was set up in __________.
A. the nineteenth century
B. the twentieth century
C. the twenty first century
2. There are many different __________of management in a tall structure.
A. kinds
B. levels
C. functions
3. People in a flat structure usually work in __________.
A. departments
B. families
C. teams
4. All of the following statements are true according to the passage EXCEPT that __________.
A. communication in the company is becoming more and more important
B. the author thinks the two structures have the same functions
C. there are more individual responsibilities in the flat structure
5. The best title for the passage is __________.
A. Organization Structure in Hoogle Engineering
B. History of Hoogle Engineering
C. Success in Hoogle engineering
选项:
答案
:
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问题 13: 7. —_______________________________
—We have three major divisions: Operations, Sales and Marketing, Finance and Administration.
选项:
•
A. How many departments do we have?
•
B. Which division are you in?
•
C. Which department shows the best?
答案
:
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问题 14: 8. — Who should be responsible for the accident?
— The boss, not the workers. They just carried out the order_______.
选项:
•
A. as are told
•
B. as told
•
C. as they told
答案
:
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问题 15: 9. A bus driver _______________ the safety of his passengers.
选项:
•
A. is responsible in
•
B.
is responsible for
•
C. is responsible to
答案
:
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问题 16: 10. 二、听力理解
听对话录音，根据对话内容判断正误（每题10分）。
task4_test.mp3
操作提示：句子正确选择下拉选项框为“T”；句子错误选择下拉选项框为“F”。
Wendy punched in this morning.
2. They need to punch out after work.
3. They need to work overtime.
4. They can wear casual clothes when going out on a sales call.
5. They can use office phones for personal matters.
选项:
答案
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问题 17: 11. — I suppose there'll be a lot of arguments.
— __________________
选项:
•
A. I should imagine so.
•
B. No problem.
•
C. That's a good idea.
答案
:
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问题 18: 12. — I'm leaving for Shanghai tomorrow.
— __________________
选项:
•
A. See you later.
•
B. Have a pleasant trip!
•
C. Let's go out fo
r a drink.
答案
:
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问题 19: 13. Leave the reference books behind, __________ you won't be able to think independently.
选项:
•
A. or
•
B. and
•
C. so
答案
:
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问题 20: 14. 二、完型填空（每空10分）。
操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。
Joachim's vision is based on an idea called pleaching (编织), where tree branches are grown so that they naturally weave together. Since the growth patterns of trees are by wind and sunlight, it may be possible to control the way a tree develops.
These Fabricated Tree House Habitats would use trees grown into shapes as housing. One of the of these designs is that trees would not have to be cut down for lumber.
A 100 percent treehouse would take years to create, Joachim said． the climate, a house could take anywhere from 5 to 30 years to grow. Fortunately, there's a way to speed up the process. Joachim suggests including ecological materials such as sod (草皮), grasses and living branches in the housing designs. This material would be able to move as the house grows, Joachim said．
A home would become an actual ecosystem, a community of plants, animals, and bacteria working together. The trees would also give off water vapor that would assist in the homes. Solar panels and wind would help provide energy. The tree homes might even have soil pockets, where plants could grow from the structure itself.
Work has already begun on Joachim's first design—a house made from 50 percent recycled and 50 percent living things. Joachim is confident about the of his work, as he uses natural products without destroying nature.
The environment and its study are very important. We need to respect nature, don't take it for granted, he said．
选项:
答案
:
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问题 21: 15. 二、翻译
为下面的句子选择正确的翻译（每题10分）。
操作提示：通过题干后的下拉框选择题目的正确答案。
If you are smart enough, and have got ambition and keep pushing forward, you can rise to the top of your chosen profession.
A. 如果你足够聪明, 有野心和继续推进, 那么你就可以得到你选择的职业。
B. 如果你既聪明过人，又有上进心，并且勇往直前，那么你就可以升职。
C. 如果你既聪明过人，又有上进心，并且勇往直前，那么你就可以在自己所选的职业领域中出类拔萃。
2. It's up to you to strive for your place, to keep yourself engaged and productive during a working life that may last around 50 years.
A. 由你决定是否勤奋工作，并在大约50年的职业生涯中，能否积极上进，取得成效。
B. 在大约50年的职业生涯中，能否积极上进，勤奋工作，取得成效是取决于你自己的。
C. 由你来决定在可能持续的大约50年的职业生涯中，能否积极上进，取得成效。
3. They are so unusual both in their talents and their accomplishments as to be considered rare exceptions.
A. 正因为他们既才智过人，又成就非凡，所以他们这样的例子少之又少。
B. 他们的才华和成就都不一般，极少考虑别人。
C. 他们是如此不同寻常的，被认为是罕见的例外。
4. We will have to place ourselves where we can make the greatest contribution.
A. 我们将不得不做出最大的贡献。
B. 我们应该拿下最大的项目。
C. 我们应该把自己放到能做出最大贡献的位置。
5. Some are still nervous about losing their jobs despite the low wages.
A. 尽管工资不高，但还是有很多人担心失去这份工作。
B. 因为工资低，很多人打算去辞职。
C. 尽管福利不好，但还是有很多人担心失去这份工作。
选项:
答案
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问题 22: 1. —I suggest you offer affected customers a discount on their next store purchase, explain the situation and apologize to them.
—Right, of course.___________________
选项:
•
A. I'll get on it right away.
•
B. I got it now.
•
C. I understand perfectly.
答案
:
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问题 23: 2. —What's the latest situation with all these customer complaints we've been receiving?
—___________the quality of the material has not always been up to standard.
选项:
•
A. I believe
•
B. I'm afraid
•
C. I think
答案
:
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问题 24: 3. Not only ________ many cars built in the 1970s ugly and poorly designed, they also became very unreliable after 40-50 thousand miles.
选项:
•
A. was
•
B. are
•
C. were
答案
:
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问题 25: 4. A Chinese company is going to _______ over the well-known Japanese company TOSHIBA Corporation.
选项:
•
A. get
•
B. take
•
C. turn
答案
:
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问题 26: 5. The products of this company are always _________ to standard, they have very strict quality control process.
选项:
•
A. close
•
B. down
•
C. up
答案
:
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问题 27: 6. 二、听力理解
听对话录音，根据对话内容完成下方题目（每题10分）。
音频。
操作提示：通过题干后的下拉框选择题目的正确答案。
What is the product they are talking about?
A. Skirts.
B. Shirts.
C. Materials.
2. What is the problem with the product?
A. Quality.
B. Color.
C. Quantity.
3. Who first finds out the problem?
A. The supplier.
B. The customer.
C. The store.
4. Who first receives the customer's complaints?
A. The supplier.
B. The manager.
C. The store.
5. What is the source of the problem?
A. The purchasing department.
B. The store.
C. The supplier.
选项:
答案
:
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问题 28: 1. —I'm more than happy to go out this weekend.
—_________________ We've got so much work to do at that time.
选项:
•
A. Don't worry.
•
B. Forget it.
•
C. Don't say so.
答案
:
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问题 29: 2. —How did you find your visit to Qingdao, Joanna?
—_____________
选项:
•
A. Oh, wonderful indeed.
•
B. I went there alone.
•
C. A guide showed me the way.
答案
:
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问题 30: 3. I heard that you really had a wonderful time at John's birthday party, _____?
选项:
•
A. didn't I
•
B. didn't you
•
C. hadn't you
答案
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问题 31: 4. The _______ was only sentenced to pay a fine of $10,000.
选项:
•
A. worm
•
B. tube
•
C. criminal
答案
:
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问题 32: 5. Under no circumstance _____ to tell lies to parents.
选项:
•
A. children are allowed
•
B. are children allowed
•
C. will children allow
答案
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问题 33: 6. 二、翻译
为下面的句子选择正确的翻译（每题10分）。
操作提示：通过题干后的下拉框选择题目的正确答案。
Though they have a lot of applicants, they can't find the people they want.
A.虽然有很多应用，他们还是找不到他们想要的人。
B.虽然有很多应聘者，但是他们却找不到合适的人。
C.虽然有很多程序，但是他们却找不到合适的程序员。
2. Practising more is the key to leaning a language.
A. 学习语言的关键是要多练习。
B. 勤于练习就是学习英语的钥匙。
C. 多做运动对于语言学习来说有好处。
3. Some are still nervous about losing their jobs despite the low wages.
A. 尽管工资不高，但还是有很多人担心失去这份工作。
B. 因为工资低，很多人打算去辞职。
C. 尽管福利不好，但还是有很多人担心失去这份工作。
4. The teacher pointed out the grammar mistakes in the writing.
A. 老师指出了书法里的语法错误。
B. 老师指出了作文里的拼写错误。
C. 老师指出了作文里的语法错误。
5. How will the evaluation of these investments be carried out?
A. 如何进行这些项目的投资？
B. 如何对这些投资进行评估呢？
C. 如何对这些项目进行评价？
选项:
答案
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问题 34: 7. —________________
—She gave two weeks.
选项:
•
A. What did she get?
•
B. How
much time did she give?
•
C. What did she do?
答案
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问题 35: 8. If you need further information, please _______ our office.
选项:
•
A. constant
•
B. construct
•
C. contact
答案
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问题 36: 9. __________ important it is for kids to imagine freely!
选项:
•
A. What
•
B. How
•
C. What an
答案
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问题 37: 10. He gave up his study in college in _______.
选项:
•
A. bundle
•
B. despair
•
C. ash
答案
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问题 38: 11. 二、完型填空（每空10分）。
操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。
When it comes to selecting candidates through interview, more often than not the decision is made with the first five munutes of a meeting. Yet employers like to themselves that they are being exceptionally thorough in their selection processes. In today's marketplace, the of staff is fundamental to the company's success and, as a result, recruiters use all means at their disposal to secure the best in the field.
One method in particular that has risen in popularity is testing, either psychometric testing（心理测试）, which attempts to define psychological characteristics, or aptitude testing. The idea is that those testing provide an organization with an extra way of establishing a candidate's suitability for a role.
The employment of psychometric or ability testing as one of the recruitment process may have some merits, but in reality there is simply no real . The answer to this problem is experience in interview techniques and a strong definition of the elements of each position to be filled. The instinctive decision that many employers make, based on a CV and the first five minutes of a meeting, are perhaps no less valid than any other tool employed in the of recruitment.
选项:
答案
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问题 39: 12. —Could I help you with your heavy box? You are so tired
— _____________ I can manage it.
选项:
•
A. No. thanks.
•
B. Yes, please.
•
C. All right.
答案
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问题 40: 13. I took it for _______ that you wouldn't come here again.
选项:
•
A. grand
•
B. tame
•
C. granted
答案
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问题 41: 14. –__________ father took part in the charity activity in the neighbourhood yesterday?
– Peter's.
选项:
•
A. Whose
•
B. What
•
C. Which
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问题 42: 15. 二、阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）
Human Resources Management
选项:
答案
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问题 43: 1. -Hello, I'm Harry Potter.
-Hello, my name is Charles Green, but____________________
选项:
•
A. call my Charles?
•
B. call me Charles
•
C. call me at Charles
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问题 44: 2. -Lily complains that she has never got any mail.
-______________. I will write her right away.
选项:
•
A. That's impossible
•
B. She is to blame
•
C. That's too bad
答案
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问题 45: 3. -Let me introduce myself. I'm Steward．
-_______________________________________
选项:
•
A. Pleased to meet you.
•
B. What a
pleasure.
•
C. Thanks a lot.
答案
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问题 46: 4. -Sam, this is my friend, Jane.
-_________________
选项:
•
A. I'm Jack.
•
B. Glad to meet you, Sam.
•
C. Glad to meet you, Jane.
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问题 47: 5. -Let's go to the library this afternoon.
-_______________________________________
选项:
•
A. That's a good idea.
•
B. Yes, that's right.
•
C. No. I can't.
答案
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问题 48: 6. I've read _____ today.
选项:
•
A. anything special
•
B. special something
•
C. something special
答案
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问题 49: 7. _________ you change your mind, I won't be able to help you.
选项:
•
A. When
•
B. Unless
•
C. So
答案
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问题 50: 8. The underground connection system is _______ two levels.
选项:
•
A. made in
•
B. made up of
•
C. made from
答案
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问题 51: 9. Are these shoes ____ for you?
选项:
•
A. enough large
•
B. large enough
•
C. largely enough
答案
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问题 52: 10. The _______ store has recently installed a new booking system.
选项:
•
A. market
•
B. stock
•
C. chain
答案
:
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答案
问题 53: 11. The book _____ Mike's. It has his name on it.
选项:
•
A. have be
•
B. must be
•
C. have to be
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问题 54: 12. ______ in the late 1970s ______ American manufacturing factories realized the importance of quality control.
选项:
•
A. It
was…when
•
B. It is…when
•
C. It was…that
答案
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问题 55: 13. The box was _______ heavy for me to lift.
选项:
•
A. too
•
B. such
•
C. so
答案
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问题 56: 14. Normally, the price ____________ be marked on the shelf.
选项:
•
A. is supposed to
•
B. is un
likely to
•
C. is similar to
答案
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问题 57: 15. A recent _______ showed 68% of citizens were in favour of the plan.
选项:
•
A. volume
•
B. survey
•
C. foundation
答案
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问题 58: 16. Mary's father is very pleased ____ her.
选项:
•
A. with
•
B. at
•
C. for
答案
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问题 59: 17. We should discourage people _____ using their cars in the city centers.
选项:
•
A. from
•
B. with
•
C. by
答案
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问题 60: 18. The government _____ do something about these companies especially when food safety is concerned.
选项:
•
A. may
•
B. can
•
C. should
答案
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问题 61: 19. The company made a _______ of $309,000 last year.
选项:
•
A. process
•
B. profit
•
C. property
答案
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问题 62: 20. You can of course help the local school by giving them a ________ directly.
选项:
•
A. allowance
•
B. compensation
•
C. donation
答案
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问题 63: 21. Passage 2
Human Resource Management (HRM) is the process of managing people and their relationships in an organization. These two processes are important in the success and growth of a business.
In managing people, staffing is the most important component of HRM. It needs to make guidelines and procedures for hiring and placement. Staffing also involves the management of employees on matters like monitoring of holidays, absences, health and safety, disciplinary action, and dismissal.
Another important element for HRM in managing people is keeping the employees in the company. The training of employees to enable them to improve their career development is very important. Good HRM policies ensure that there are clear regulations which show the pay levels for the different positions in an organization. It is important for the staff to know the career path, pay, training and other opportunities that are available to them. Performance management is another important component of HRM. The reason for this is that many employers use it to evaluate career improvement and to determine pay increases.
The secondary role of HRM is the management of the relationships among people in an organization. This includes staff within departments as well as across the whole organization. The relationship between staff and management is an important factor in the success of an organization. It decides how fast an organization will realize their goals.
The focus of HRM is the people within an organization. Regular planning, monitoring and evaluation are important for the success of HRM. Successful management ensures that all employees know their role, career development and feel themselves part of an organization.
1、is / are important in the success of a business.
A.Teamwork spirit and high salary
B.The process of managing people and their relationships
C.Talents and their goals
2、The most important component of HRM is.
A.staffing
B.planning
C.monitoring
3、According to the passage, it is important for the employees to know the career path, pay, training and other opportunities through .
A.notices
B.policies
C.advertisements
4、We can use to evaluate career improvement and to determine pay increases.
A.staffing
B.HRM policies
C.performance management
5、is NOT mentioned in the text about the success of HRM.
A.Regular planning and monitoring
B.Evaluation
C.Training
选项:
答案
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问题 64: 22. Passage 3
To save money, you simply need to spend less than you earn. It is easy to say, but why is it so difficult to do? To answer this question, you need to study the factors that keep you spending all the time.
Easy access to credit
For most people, this is the biggest reason for overspending. People can easily get a credit card, simply by filling out a short form in a bank or jumping on their website. They can borrow money from banks to go shopping, even buy cars or houses. When you aren't physically handing someone money or a check for a purchase, you will feel you are spending free money or you aren't spending money at all. Try using cash to get your spending under control.
Misusing credit cards
A credit card is an interest free short-term loan. When used as planned, this can be a powerful financial tool. The problem is when you begin to let the balance continue from month to month. If you make a $200 purchase on your credit card and find out that at the end of the month you can't afford to repay the full amount, this is when the high interest rates on the cards really begin to hurt you. That is no way of saving money.
Giving in to temptation
We all need to enjoy life, but don't waste your financial future for a few guilty pleasures today if they aren't in your budget. When you know that you can't afford an activity, don't give in. Instead, invite your friends over for a home dinner party, game night, or some other activities where you can still enjoy time together, but without breaking your budget.
1、For most people, easy access to credit is the biggest reason for overspending.
A.T
B.F
2、Using credit card is an effective way to get your spending under control.
A.T
B.F
3、You have to pay for the credit card loans by the end of each month.
A.T
B.F
4、Using a credit card to pay is spending free money.
A.T
B.F
5、Always pay attention to your budget while spending.
A.T
B.F
选项:
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问题 65: 23. Passage 1
I'm Michael Bush, Managing Director of Hoogle Engineering. I am pleased to welcome you here to our website and I'd like to tell you a little about the company and its organization. Hoogle Engineering was set up in 1960. It was divided into several departments at that time, such as the sales department, marketing department, and production department. Lots of managers were employed to manage it all.
Fortunately things are different now. Sixty people are employed by Hoogle and communication between departments is considered to be one of the most important aspects of the business. The market is global so we need to make contact with customers worldwide, not just locally.
But in the old days we were all in different departments and never spoke to each other. We had a tall structure. Traditionally we had people at the first level on the shop floor, manufacturing products according to the instructions which they were given. Then you had a supervisory level of people who supervised them every day. Then you moved up to the middle management, who were doing the tasks of getting new business, and then you had the senior management team, and then you had the board, who decided the business strategy. So there were a lot of levels in the company in the old days actually.
The structure today is that we form teams within teams to place people who can manufacture a product. Each team has members that can manufacture different products. The actual teams now are self-managing, so we don't even have team leaders. You've got the teams, and then you've got two people, only two people, who are what you think of as management. This is generally called flat structure.
1、Hoogle Engineering was set up in.
A.the nineteenth century
B.the twentieth century
C.the twenty first century
2、There are many different of management in a tall structure.
A.kinds
B.levels
C.functions
3、People in a flat structure usually work in .?
A.departments
B.families
C.teams
4、Which of the following statements is NOT true according to the passage？
A.communication in the company is becoming more and more important
B.the author thinks the two structures have the same functions
C.there are more individual responsibilities in the flat structure
5、Which is the best title for the passage？
A.Organization Structure in Hoogle Engineering
B.History of Hoogle Engineering
C.Success in Hoogle engineering
选项:
答案
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问题 66: 1. — I wonder if I could use your computer tonight?
— _________
选项:
•
A. Sure, go ahead.
•
B. It doesn't matter.
•
C. Who cares?
答案
:
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问题 67: 2. — Are you going on holiday for a long time?
— _____________
选项:
•
A. It was a long time.
•
B. Two weeks ago.
•
C. No. Only a couple of
days.
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问题 68: 3. If the building project __________ by the end of this month is delayed, the construction company will be fined.
选项:
•
A. to be completed
•
B. is completed
•
C. being completed
答案
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问题 69: 4. Let's discuss these problems at the meeting, ________?
选项:
•
A. do we
•
B. shall we
•
C. will you
答案
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问题 70: 5. They are trying to __________ the waste discharged by the factory for profit.
选项:
•
A. expose
•
B. exhaust
•
C. exploit
答案
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问题 71: 6. 二、阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）
Three Steps to a Good Marketing Budget
Without good budget management, you are likely to overspend on marketing accidentally. Here are three steps that help to make a good marketing budget.
Step 1: Organize financial information
The first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows change throughout the year, you must organize the information based on reliable revenue — the minimum amount of money your company makes each month.
A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount of disposable income available for the company, you should determine where the money will go.
Step 2: Determine where you want to spend marketing funds
After you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.
You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing channels will allow you to reach the right audience.
Step 3: Assess data and make appropriate changes
The final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does not bring in any additional revenue over its cost, then it is better to change strategy and try something else.
Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services. However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and prevent overspending on marketing.
操作提示：通过题干后的下拉框选择题目的正确答案。
What should the budget plan be based on?
A. The company's reliable expense.
B. The company's reliable income.
C. The company's reliable cost.
2. What does “disposable income” mean in Passage 3?
A. Total income.
B. Previous income.
C. Net income.
3. You have to be clear of ________________when organizing financial information.
A. the income and expenses
B. the marketing fund
C. the budget management
4. The three main factors that decide how you spend marketing funds are _______________.
A. the money you have earned, the actual expenses and the money you will expend
B. the budget amount, your past experiences and where you can reach the right audience
C. the assets you have, the product and the income
5. Keeping the budget in mind when making marketing decisions will avoid ______________.
A. using less than you earn
B. using money unnecessarily
C. using more than you earn
选项:
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:
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